Doing your research is a valuable and natural first step.
Processes such as keyword research give an insight into important keywords based around a client’s business or website and can help when trying to create landing pages and content on the website.
It is then possible to monitor these keywords and track progress, allowing us to see how successful a campaign has been.
This stage makes it makes it easier to target areas that are most likely to yield results by focusing on ‘low hanging fruits’.
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