Smartphone and tablet sales have skyrocketed over the past 5 – 10 years thanks to significant advances in available technology.

The knock-on effect is that many people will now use their mobile device to browse the web instead of the more traditional desktop computer.

So, what does the rise in mobile usage mean for your business?

Mobile vs Desktop

Mobile vs Desktop in the rise of mobile devices.

Mobile usage has increased at quite a rate in recent years leading many online experts to predict that mobile devices would soon overtake desktop computers as the public’s preferred method of browsing the web.

Well, earlier this year, that day officially arrived. On May 5th, Google confirmed what many had anticipated for years; the majority of online searches are now being performed using a mobile device. The exact statistics are very difficult to pin down and vary from article to article but it is safe to say that mobile search is now the dominant force online.

For this reason, having a mobile-friendly website has never been more important. It provides a superior user experience, generates higher revenue and even has a better chance of appearing in Google’s coveted top 10.

Creating a Mobile-Friendly Website

There are a number of ways to provide mobile-friendly content including apps, developing a separate mobile website and, Google’s recommended approach, responsive web design.

Responsive web design is an approach that aims to provide the best possible online experience whatever the user’s preferred device. It does this by using flexible layouts that display content according to screen size, platform and orientation.

The benefits to your website’s visitors are improved user experience, easier access to information and freedom to use whichever device they find most convenient.

How to create a mobile friendly website.

The main advantage for your business is that responsive design is cost-effective. This is because you only need to produce one website which also makes ongoing maintenance less time-consuming. Also, the fact that responsive design is Google’s recommended approach means that you can expect improved rankings within their search results leading to increased traffic levels to your website.

But How Do You Know if Your Website is Mobile-Friendly?

I would recommend that you head across to “How To Test If Your Website Is Mobile-Friendly?“.

You will discover 4 separate ways to test your website giving you a much clearer picture on your website’s current position.

If you discover that your website is not mobile-friendly, then I would strongly advise that you look into making it so.

Can your business afford to ignore the potential of mobile search?