Keyword Research 2018-01-12T13:01:30+00:00

Keyword Research
Keyword Types, Intent & Optimisation

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Research & Planning

Keyword research is the first step in any successful online marketing campaign. 

Low Hanging Fruit

Target low hanging fruit –  keywords that have low competition and high traffic! 

Optimisation

On-page & off-page optimisation ensures you’ll rank well for your intended keywords! 

Keyword Research – Somerset

Keyword Research Somerset

What is Keyword Research?

Keyword research is an essential first step for any website as it can give you a great insight into what your audience are searching for.

Gromedia will undertake this task before anything to try and identify low hanging fruit – keywords with a high search volume but low amount of competition.

It’s incredibly important to do your research in this stage as it can save you from putting a lot of effort into trying to rank for keywords that either have nobody searching for them or are very hard to rank for!

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Keyword Research Somerset - Types of Keywords icon

Types of Keyword

Gromedia understand the different types of keywords and the intent behind them, some of these are:

  • Generic Keywords
  • Long Tail Keywords

Many people want to target the generic keywords; however, these words are generally high in both volume and competition – thus hard to rank for.

We prefer to target long tail keywords as they are much easier to rank for and typically people searching these keywords are close to buying or contacting someone for a service.

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Keyword Research Somerset - Keyword Intent icon

Keyword Intent

Understanding keyword intent is so important and can save you both time and money.

The team at Gromedia have a wealth of experience when it comes to keyword experience and can help you to choose keywords which are likely to have a higher intent to buy.

As mentioned above, long tail keywords are excellent because it typically means a potential customer is close to buying – the intent is high.

Let us help you choose the best keywords for your business and marketing efforts – contact us today!

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Keyword Research Somerset - Keyword Optimisation

Keyword Optimisation

We at Gromedia can provide both on page & off page optimisation in order to rank for you intended keyword.

Once you know what keyword to target, many SEO techniques will need to be done in order to get your page to rank well.

Ensuring that your keyword is mentioned enough in your content (no keyword stuffing!), appears in the meta details and even alt tags!

All of these things can help a page rank well for your keyword and we can help!

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