Local SEO 2017-11-10T11:35:48+00:00

Local SEO
Google My Business, Citations, Reviews

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Optimisation

It’s incredibly important to make sure your Google My Business is fully optimised to ensure ranking locally! 

NAP

 Ensure that your NAP (Name, Address & Phone Number) are consistent throughout the web & wrapped in Schema markup.

Citations

 Building Citations can have a great affect on your Local SEO & rankings. Make sure you are listed on all relevant directories.

Online Marketing

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Importance of Local SEO

Being prominent locally online is essential. Many people will use a location keyword in their searches when trying to find local services, so to rank well for those keywords is incredibly useful!

Optimising Local SEO can help you find another way into Google’s Top 10. When searching, Google can pinpoint where you are and provide local options for you. These will show up on the first page under a map section. There are only 3 spots in this section so you need to be well optimised to make sure you show up!

It’s worth noting that Google only provides the map option when searching for general services such as ‘web design’ or ‘hairdressers’. When searching for products it is far more general, which is why it’s still important to rank for location keywords.

Our team has great Local SEO experience, claim your free consultation and let’s talk!

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Localise Your Website

There are many ways in which you can localise your website!

Meta details are very important, these details are what potential customers will see when searching on Google. You need to make sure they are short, to the point and able to draw users in! Using location keywords in your meta details can help you rank for them as well as tell your potential customers where you’re based.

NAP (name, address & phone) need to be consistent throughout the web and ideally on every page – this is why they are usually placed in the footer of a website! When you wrap you NAP in Schema markup code it allows Google to help search engines understand your NAP and return more informative results for users. So, essentially, if you’re NAP is wrapped in Schema markup code it is more likely to provide your page to someone searching for your services locally.

We can help you localise your website – get in touch today!

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Google My Business

Making sure your Google Maps and Google My Business accounts are fully optimised is a great way to improve your Local SEO and essential for any business!

Firstly, it’s important to confirm you address and make sure it is consistent throughout the web!
If you are a company with regular opening hours, make sure to add them. It may seem trivial but adding as much information to your Google my business page is the best way to fully optimise your account!

Importantly, you must add categories about what your business does! For example, if you’re a furniture shop you can add the furniture shop category to your page. However, instead of leaving it at that, there is room for plenty more categories. Why not add mattress shop, bed shop etc.? This will create a more comprehensive and optimised account that is more likely to rank for multiple categories!

You should also add plenty of images from around your business and even staff members if possible! Don’t forget to write a lengthy introduction!

Gromedia can advise you on the best way to handle your Google My Business Account!

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Citations

Citations are listings of your website on other websites. They work similarly to the Yellow pages, only online!

Building citations is great way to build your local SEO. Search engines use the information they find in citations to list your business in search results for people searching around your area!

Not only that but they show search engines like Google that your website can be trusted!

We’ll build citations for you so you don’t have to! Contact our team today to discuss your plans!

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Reviews

Gaining reviews, especially through Google, is a great way to fill out and optimise your My Business page!

Reviews are incredibly important, for obvious reasons. A business with positive reviews is great for potential customers to see because it builds trust and make them more likely to purchase from you.

What’s more is Google also recognises these reviews and so they are really powerful in terms of SEO. If you have more positive reviews than your competitors, you’re more likely to appear

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