Remarketing is a more affordable alternative to regular Pay per click options. It allows you to put targeted ads in front of visitors who have previously visited your website using Googles Display Network.
This is done whilst they browse elsewhere on the internet, they are then reminded of your products or a recent purchase they nearly made and perhaps will revisit and then the conversion will be made.
You may be wondering how this works? It’s all done through cookies! Cookies will be placed on your visitor’s machine if they meet certain criteria specified by you. The ID is then added to a list and you may have multiple lists all outlining different criteria.
For example, perhaps you want to target users who visited a specific product page but exited in the checkout stage? A display add will be placed in front of them encouraging them to finish their purchase when they visit websites that allow google advert placements!
Get in touch today to talk about remarketing your business!