Search Engine Optimisation 2017-11-18T17:50:51+00:00

Search Engine Optimisation
Local SEO, Googles Top 10, Optimised Content

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Research & Planning

Make sure you have an online marketing plan based on keyword research and insight.

Improving Content

Making sure landing pages are well optimised, improving navigation for users and more!

Googles Top 10

Reaching the top 10 is a target for many businesses. We can implement the techniques that help reach your audience!

Search Engine Optimisation

Search Engine Optimisation

Search Engine Optimisation

Search engine optimisation is a technique used to organically grow search engine rankings. This process encompasses many things including targeting keywords, writing quality content, using efficient landing page and link building!

At Gromedia we plan for all these elements and separate our Plans into 3 stages:

Stage 1: Research & Analysis, Stage 2: Improving Website & Stage 3: Online Reach.

There are so many benefits of working on SEO, these include:

Increase in Traffic: Working on SEO can improve your rankings and top rankers on search engines receive the most traffic!
Cost Effective: SEO is known to be one of the most cost effective forms of online marketing! Every penny spent working on SEO is proven to deliver a higher return.
User Friendly: In the process of working to help google and other search engines better understand websites, SEO encourages us to create websites that are easy to navigate and thus more user friendly!
Better Conversion Rates: Optimised websites are easy to use, responsive and quicker to load! These things are more likely to lower your bounce rate by holding the attention of users – increasing the chances of conversion!
This is just the tip of the iceberg in terms of SEO, get in touch to find out much more!

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Keyword Research

Doing initial research before beginning any work is incredibly useful as it gives us a starting point and a clear plan of what needs to be done.

Comparing keyword research and current rankings allows us to see where the website and other landing pages stand, identify opportunities and target “low hanging fruit” – meaning we can focus on areas that will be most likely to deliver results!

Is you business doing enough to reach its local audience online?

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Quality Content

Having quality content is a key step in making sure that your website is well optimised! This includes improving existing content on current landing pages and adding relevant landing pages that could yield results as identified by research in the first step.

It’s also important in this stage to make sure that the website is easy to navigate and there is a clear hierarchy of pages.

First level pages are important and should be on the main navigation, second level pages are subpages based on the first level page and so on.

This allows google to understand the important of each page and makes it more user friendly.

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Improving Ranking

Increasing reach is one of the most, if not the most, crucial step. This process helps to get the website out there and increase traffic.
Ways in which we do this include:

Meta Details: These are important as it defines what potential users will see when searching for something relevant to your business or website. It needs to entice the users to click on your link!
Keywords & Optimised Content It’s incredibly important to do your keyword research at the beginning of any SEO campaign as this give you the inside knowledge of what users are searching for and then take advantage of that by incorporating this in your content and on you landing pages!
Link Building: Link building is essential as google loves links! This technique allows us to reach out to similar businesses, blogs & other websites and ask them to link to your website, blog etc. A truly effective way to increase online reach & create helpful links.

Our experienced team can do all of this and more for you!

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