Stage 3: Increase Online Reach
An extremely important stage – this part of the plan will pave the way to ensure more visitors arrive on a website!
To increase online reach, you can outline activities that work on the following:
- Search Engine Optimisation
- Local SEO
- Email Marketing
- Social Media Marketing
As stated, a comprehensive Digital Marketing plan should contain an overview of all tasks to be completed to reach outlined targets.
However, you should consider creating specific and more in-depth plans for certain works such as the above.
This allows for more detail than the overview in the 12-month marketing plan – giving the client and yourself a clear and more defined direction.