What Is Local SEO?
Whilst the internet offers a potentially global audience for your business, it is also important to target your local area. This online marketing tactic is often referred to as Local SEO (Local Search Engine Optimisation).
Local SEO is a practice that aims to place your business’ website on Google’s coveted first page when people are searching from within your surrounding area. This tactic is particularly important for local service-based businesses such as accountants, solicitors, electricians, hairdressers, restaurants and many, many more.
The main benefit of appearing in the top results of the local listings is that you can attract potential custom from your surrounding area, the area that matters most to your business.
When Does Local SEO Come Into Play?
Google is able to evaluate the phrase entered into its search engine (e.g. “electrician Yeovil”) and recognise when it is appropriate to display local business listings.
It will then go in search of the most relevant local businesses and display them accordingly.
Wouldn’t it be great for your business to be displayed to local customers?