6 – Effective Calls to Action – Calls to action are important in guiding your users to complete goals. To create an effective call to action you need to make sure that the wording is correct and that the design of the CTA stands out and catches the users eye!
7 – Testimonial Pages – Testimonial pages are a great way to instil trust in your service as it allows visitors, and potential customers, to see what other users have said. Testimonials can have an effect on conversion rates so it’s important to have them when possible.
8 – Insight Into Business – Your website should give a good insight into your business as this builds trust between you and your users. Creating a comprehensive about us section, a meet the team page and using unique images really helps to give a more personal touch to the website.
9 – Create Useful Content – On the web Content is King and it can be a great way to improve your website. You should aim to deliver truly useful content that is easy to read, this allows you to become an authority on the relevant subject and people may come back for more!
10 – Professional Features – Having a wide range of features & good functionality adds a little extra to your website & can put your site above the rest, making it truly stand out.