We’ll research and write content that excites and educates the reader to increase sales and website traffic.
To design a content strategy that will work to achieve your business goals, we’ll go through the below processes:
- We Learn -Analyse
- We Plan – Planning
- We Write – Content Creation
- We Support – We Keep Going
We’ll spend time to understand from you what specific business objectives you hope to meet with a Content Marketing strategy.
We also need to understand what sort of content interests your customers.
We’ll take time to listen to what you have learnt so far in the content you have already published, and your experience with your customers on social media.
We’ll also spend time to research your company, the industry and your competitors so that we understand the best type of content that will work best for you.
We’ll plan a strategy that provides clear direction on how each month’s content will help to achieve your business objectives. This guides us to then plan a month’s worth of content to ensure it’s relevant, varied and useful to the customer.
The content type, be it in the form of blogs, newsletters, videos, website content etc will all depend on your type of business and what your customers like. This content will be created in a way that will engage and grow your customer base without directly selling to them.
We’ll ensure you’re happy with this plan, adding any ideas that you have before we move to the writing stage.
We spend the time researching and writing the content applying our writing skills to write clear informative content that drives interest.
You’ll be given the chance to approve each and every item before it’s either handed back to you for publishing or for us to publish as part of our service to you.
Our content marketing services work best when used over time.
The overarching strategy will help to deliver a consistent stream of content to your customers.
We’ll keep on top of the key performance indictors to ensure the content is getting the results you need, and if they’re not, we’ll tweak the plan to ensure the content is helping to grow your business online.