From managing your customer email lists to sending out a regular schedule of interesting content by email, we’ll provide a service that compliments your overall marketing activities and works in accordance to your overall business objectives.
Our email marketing services to you, will typically involve:
- Strategy -We Do the Ground Work
- Planning – We Plan
- Create – We Write
- Reporting – Keep Building Trust
Managing your customer data is of utmost importance and we use a GDPR compliant platform that automatically tracks and updates a customer’s preferences as they choose to do so.
We’ll take your email list, in whatever form you have it at the moment and process it ready for use in our email marketing platform.
We’ll spend the time to establish what you already know about your customers; who they are, what they like.
We’ll also want to learn about your company, the brand, and business objectives so we can be sure the email activity will support your targets.
We’ll design sleek and professional email templates that shows consistency with your brand and other company communication.
We’ll also sit down to plan what a typical month of email marketing activity would involve before delving deeper into the specific content types required.
We’ll look to align the activity with key calendar dates as well as specific markers in your business or industry events.
You’ll get the chance to approve the schedule before we move onto the creating of the content.
We will craft carefully written email content that bypasses inbox spam filters and engages your customers compelling them to take an action to your website or social media page.
We’ll ensure the content is interesting and informative, that is doesn’t overwhelm the reader and provides a seamless customer journey through each of the email links.
We’ll also create all the encompassing elements required to support the email campaign. This can be a specific landing page, events page, blog post or social media announcements etc.
The final part of the planning is testing. We test and re-test the email to ensure every link works, and that the email will look as we expect once delivered to the inbox. When we’re happy, we’ll send you a test to approve before we click ‘send’.
Our email marketing platform provides a high level of information letting us know how your customers viewed the emails and what links they followed.
We know if they clicked a link or just deleted the whole email!
We’ll learn from these insights adjusting our content and plan as necessary to ensure we deliver more of what your customers enjoy.
As your customers adjust their email preferences, our email marketing platform will automatically grant their request ensuring we constantly abide by the data protection regulations.
Finally, we want to be sure our activities are supporting you for the long-term. We’ll work with you to ensure each month’s email campaign compliments your business activities to continue building a strong customer audience.