Yes, email marketing isn’t a trade secret, but for it to be successful and effective, it is important to have a plan and stick to it! We’ll ensure an email marketing schedule is set up so your customers receive regular, but not too often, emails that contain useful and informative content. We know when the best time to schedule an email campaign is, and we spend time testing the email, ensuring the final product looks and feels, just right.

FAQs Archive - Page 2 of 6 - Gromedia Web Agency Ltd

Q: How much does email marketing cost?

This would depend upon the frequency of emails that you want to send and the number of recipients. A quick chat with us to establish your needs will enable us to give you a personalised quote.

Q: Will my emails be considered as SPAM?

No, this is because each email address held on file is there because the customer has opted in to receive information from you. In addition, we’ll ensure the email content is well written with ‘spam-friendly’ words and phrases to ensure inbox spam filters allow the email to land safely.

Q: How often should we send our emails?

This will entirely depend upon your business and your objectives but we would recommend no more than once a week so as not to inundate your customers with too many emails from your business.

Q: What about managing people’s permissions?

We ensure that we use an email marketing platform that securely holds your customer information which adheres to data protection regulations as well as monitors and actions any email preference changes or unsubscribe requests.

Q: What are the benefits of email marketing?

Email marketing allows you to target certain groups of people with specific information. This could be a short term offer or simply to share interesting content to build and maintain a meaningful relationship with your customers. Despite the emergence of social media, email marketing is still the most preferred way of contact by adult internet users.

Q: What is email marketing?

It is a fast, flexible and cost effective marketing process of sending out information by email to a managed list of customers, both past and present. It can be a highly personalised method of marketing using targeted mailing lists and has the potential to reach thousands of recipients.

Q: Why does content marketing work?

Content marketing works because you are not actively selling anything! This sounds counterintuitive, however, content that educates or solves a potential customer’s problem without the obligation of a sale helps to establish trust. Your trusting audience, who are a mix of current and future customers, are then far more likely to turn to your company when the need for your product or service arises.

Q: Can I write my own content?

Yes you can, but it takes time and ideas! Good content writing requires expertise and experience. Our marketers are dedicated to writing content that works for you.

Q: How does content marketing affect SEO?

SEO is about making your content visible to the right people. There is no point to SEO unless you have content for your audience to view. Publishing regular and relevant content has the added benefit of increasing your Google ratability therefore pushing you up the search rankings. The more times your content is viewed, the further up you go. Publishing interesting and high-quality content will get more people reading it.