Pay Per Click (PPC) marketing is the strategic placement of adverts on search engine results pages.

Your advert appears in the sponsored results after someone searches for your business type or product.

It uses carefully selected keywords, chosen by you – the advertiser, to target people whose search words match your keywords.

The paid-for link is then automatically shown inviting the searcher to click on it.

As the name suggests, you’re only charged if the advert link is clicked.