Top 10 Tips to Grow Your Online Brand

Are you a someone looking to grow your online brand? In this article we’ll be taking a look at 10 tips that can help your website achieve success online.

These tips will help you to evaluate your current website as well as give you some important questions to ask any web developer you might be looking to employ.

With this, you should be able to receive more web traffic and make more sales through your website.

Design a Quality Website

The first consideration when creating a website is design.

You want to create a website that looks and functions brilliantly as this will help you stand out from the crowd.

Trends move very quickly in web design so it is easy for a website to look dated. However, with the right amount of research, creative thought and design you should be able to produce a website that can promote your business successfully for the next 3-4 years.

Make Your Website Easy to Navigate

You could design the best website in the world, but if your audience can’t navigate your website, then you will lose out on a lot of potential sales.

The structure and navigation of your website should be easy to understand and follow. If a user isn’t able to find what they want within 3 clicks, they will likely click off your website.

By having a simple and effective user interface, you will increase the amount of time customers spend on your website.

Make Your Contact Details Prominent

Another important tip is to ensure your customers are able to easily find your contact information.

You should aim to have your contact details on every page of your website. One way of doing this is to have a contact us form or section in the footer of your page.

This is particularly important on product or service pages, as customers may be looking for contact information to enquire about a particular product or service.

Invest in Professional Photography

Investing in good, professional photography is a fantastic way to grab the attention of your customers and create a positive first impression

While stock photos have their uses, they are limited in that they aren’t specific to your business or service. Customers want to know more about your business and professional photography can be used to demonstrate exactly what makes your business unique.

Consistent Brand Identity

Just as it is with offline branding, having a consistent online branding is integral to growing your business.

Your posts and content should be consistent across your website and social media accounts, representing how you want to be perceived as a business.

One way to achieve this is to create a “style guide”, which states the fonts, logos, colours and voice to be used across your content. By having a consistent brand identity, it becomes easier for your audience to recognise you and helps establish loyalty.

Use Strong Call-To-Actions

It isn’t enough to just have a strong service or product range, your customers still need to be encouraged to buy.

Through call-to-actions, you have an opportunity to direct your customers actions when they land on your pages.

You should look to make your call to actions snappy, visible, actionable and urgent. An example of this is a red “Buy Now” button placed to the right of a product image. This makes it clear what the user should do next and conveys a sense of urgency to buy the product.

Make Your Website is Mobile Friendly

Over 50% of website visits are coming from mobile devices and this number will only expand with increased smartphone usage. Can you afford to miss out on those numbers?

In addition, mobile-friendliness has become an important search engine ranking factor – Google prioritise crawling websites that are optimised for mobile. This makes it even more important to ensure your website is responsive on mobile devices.

You will need to adjust text size, image size and page layout, so your audience can read and navigate your website on any device they may be on. If your website isn’t optimised, they may simply click off of it.

Easily Updateable Website

Your website should be easy to update, add products and pages to, without the need of any specialist knowledge.

If you’re having to call upon a web developer to update your website continually, not only is that wasting time, but it is wasting your valuable money.

A way around this is to use a CMS (Content Management System) to create your website such as WordPress or Wix. This will allow you to easily go into your website and make changes yourself.

Offer Informative Content

With your content, you should aim to answer the questions your target audience is asking. You can do this by researching keywords and phrases that are being searched for.

This ensures that the content you create is relevant and useful to your customers. Not only will it engage and interest your audience, but if they get the answer they’re looking for it helps to generate trust.

Next time they seek content on a similar subject they may come to you. In an ideal scenario, this may even purchase one of your products!

Engage Your Target Audience

You’ve got your audience in the palm of your hand, but on how and where do you communicate with them? The answer – anyhow and everywhere your customers can be found.

This includes: