Consistent Brand Identity
Just as it is with offline branding, having a consistent online branding is integral to growing your business.
Your posts and content should be consistent across your website and social media accounts, representing how you want to be perceived as a business.
One way to achieve this is to create a “style guide”, which states the fonts, logos, colours and voice to be used across your content. By having a consistent brand identity, it becomes easier for your audience to recognise you and helps establish loyalty.