What are the actions you can take to meet these goals? One way is through improving the user experience (UX) on your website.
Easy Navigation – Your website needs to be quick and easy to navigate. If it’s difficult for the user to navigate through the website, then they’ll likely click off, which can lower conversion rates. Focus on creating a simple website interface that provides a clear direction of where your customers should go.
Mobile Compatibility – Most businesses create their websites with the desktop view in mind. When visiting the site on mobile, their content management systems will try to squeeze everything in and it doesn’t have the same appeal as it’s desktop counterpart. Since more visitors than ever are using mobile to explore the web, you can design your website with a mobile-first approach, making sure to optimise your website for mobile before anything else.