Now comes the fun part, creating the website! This involves:
Creation of Sitemaps – The first step is usually to create a sitemap as this is this builds the foundations of the website’s informational architecture, explaining the relationship between various pages and content elements.
Design – Often the design of a website will be shaped by existing branding elements, colours and logos from the client (which is why the asset creation stage is so important). We discuss the design with our clients, potentially taking inspiration from competitor websites and get started on developing the site.
Content Creation – What’s important at this stage is to review the current content in place and whether it accurately reflects the brand and tone of voice. We then create better content that drives engagement and action, compelling the target audience to convert.
SEO (Search Engine Optimisation) – There’s no use in having a great website if it’s not visible to search engines, so an important step in our web design process is to ensure that your site is search engine optimised. It should rank higher than your competitors in the google search results.