Pay per click & remarketing advertising can be incredibly powerful and generate a lot of income for those using it effectively with a well thought out strategy!
The most well-known Pay-Per-Click Advertising platform is AdWords but most social media platforms offer PPC too!
Facebook advertising in particular is truly a great PPC avenue! Thanks to the large amount of active Facebook users updating their status and adding life events, Facebook PPC allows you to place incredibly targeted ad’s in front of the right audience.
As a B2B business it may be more effective for you to use LinkedIn’s PPC system! This is a great way to generate business to business leads with effective ads.